Montane continues to grow its grassroots activation with headline sponsorship of the Brit Rock Tour
Since 2014, Brit Rock has curated the best new climbing films featuring some of the country’s most popular climbers. Leading filmmaker and founder of the Brit Rock Tour Alastair Lee collaborates with the best of the UK’s adventure filmmakers as well as his own new productions resulting in new line ups of compelling stories from the vertical world.
“Montane are the perfect fit for the Brit Rock Tour; I wanted a brand with the same no-nonsense ethos as the tour and shared the uncompromised, authentic experience that is at the core of our films."
Alastair Lee, Filmmaker & Brit Rock Tour Founder
“In recent years Montane has partnered with the world’s most iconic ultra-races, the UK’s premier outdoor festivals and associations including the British Mountaineering Council (BMC). So, the opportunity to work with Brit Rock, the UK’s largest adventure film tour, and visionary filmmaker Alastair Lee was a natural extension of our grassroots strategy, and we hope to continue to inspire even more people outdoors”.
Terry Stephenson, Head of Marketing
The 2018 Brit Rock Film Tour had over 60 dates attracting around 6000 Brit Rockers' in the UK, with it set to grow even more significantly in 2019.
The 2019 Brit Rock premier date and venue are to be announced soon.